Positioning and corporate identity Positioning and corporate identity
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Positioning & Corporate identity

If you want your brand identity to stand out it has to speak to the heart. The perfect recipe to obtain the desired result? Pour plenty of creativity, stir in some strategy, whisk vigorously, throw in a pinch of madness for good measure, and voila! Dithering on graphics and semantics is useless unless you also arouse your audience’s emotions. Forget all you know… and we’ll show you a whole new world!

Thanks to our consultants’ experience in corporate communications, we know how to guide you in the “vital” process of positioning your company in the Hungarian market.
Our consultants are able to translate the heart and soul of your company into a graphic design proposal for your brand.

If you want to know more about our approach to “Corporate communication strategies to grow your company” you can also read about our “Communication marketing Plan & Strategies” service.

When a company decides to invest in Hungary it must reshape its thinking, language, and communication flow, and each message must be fine-tuned and made specific for the goals of the business.

Vision, planning, development and monitoring are the key steps to achieve business objectives and optimize time and resources.

You can trust the ITL Marketing team to build the best communication strategy which encompasses your investments and projects in Hungary.

Meet our Head of Division

Luigino Bottega

ITL Marketing Division Head of Department

Born in Italy in 1967. In 1984 he founded his state-of-art communication company which developed innovative solutions for commercials and online communities. Moved to Budapest in 2000, he launched his own event network of companies and joined ITL Group in 2003 setting the birth of ITL Marketing.

As the head of ITL Marketing for the consultancy firm, he signed successful projects such as the online magazine Economia.hu and the yearly event Budapest Business Party. Creator of the first web communities ever invented in Italy, he was several times awarded and nominated with the Oscar of the web “Il Premio WWW” by the leading Italian economic newspaper “IlSole 24Ore”.

In 2020 Luigino published an illustrated essay, a collection of thoughts and experiences assembled into a useful formula for those who, armed with curiosity, wish to discover new perspectives for their personal growth: www.winthegame.life As author of the book “IO-How to Win the Game of Life”, he is also currrently active in mentoring and trainings for personal development. 

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