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Event planning – Devising an effective event communication plan

WIDE-RANGING EXPERIENCE. We have helped huge retail enterprises with their shops’ grand openings in Budapest, organized fashion shows with celebrities, corporate networking events and press conferences.

Thanks to our expertise in corporate event organization and experiential event marketing, we have also established relationships in Hungary with professional suppliers whom we’ve found to be reliable.

As experts in event planning as a marketing tool, you can count on a high level of expertise in creating an effective event communication plan.

At the operational level, we also put our experience into play in the conception and management of business events to allow you to acquire new customers and strengthen your current network.

Ideation and definition of your event

In the first phase, we will run through and evaluate your ideas together with you and share them with the ITL Marketing team.
We will also define the feasibility of the event and the results you want to achieve, and identify potential partners towards those ends.
The end result of this phase is a complete event plan that we’ll rely upon for the subsequent phases.


In this phase, we trace the guidelines of the event: establishing concrete objectives, estimating costs of the event communication plan, resources to be put into play and the results to be achieved – as well as defining deadlines for all of those activities.

In order to manage unexpected risks and circumstances and to communicate effectively with the work team and external stakeholders, we take extra care in the planning process.

Realization of the event

To ensure the event generates external visibility, and in order for everything to go as planned, it is important to remain committed to the event communication plan.
During the event, it is important that the whole team is aware of their roles for proper implementation of the strategies entailed in the plan.

Conclusion and evaluation of the results

The control and monitoring of the results are two fundamental phases for an effective event communication plan, because they allow us to judge whether or not the objectives have been achieved, and if the strategies adopted have proved effective.

The conclusion phase is also important for evaluating stakeholder feedback and for identifying areas for improvement.

Together with the ITL Marketing team we will accompany you step by step in the realization of your business events, providing you with a complete report of the results.

If you are considering an event to increase your network of contacts in Hungary, we can help you define network marketing strategies (internal link to the “Pr event services solutions” page), isolate the most effective ways of communication and strengthen the reputation of your brand.

When a company decides to invest in Hungary it must reshape its thinking, language, and communication flow, and each message must be fine-tuned and made specific for the goals of the business.

Vision, planning, development and monitoring are the key steps to achieve business objectives and optimize time and resources.

You can trust the ITL Marketing team to build the best communication strategy which encompasses your investments and projects in Hungary.

Meet our Head of Division

Luigino Bottega

ITL Marketing Division Head of Department

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