Founded over 40 years ago in Italy, Vagheggi has expertly combined herbal traditions with the latest cosmetic technologies, creating professional products that enhance natural beauty using high-quality botanical ingredients.
Vagheggi Hungary represents an extension of the Italian company’s vision, bringing Italian expertise and innovation to the heart of Europe.
The Hungarian branch, located in the beautiful showroom of the XIII district, is committed not only to providing professional beauty care products but also to promoting general well-being with a holistic approach to skincare and a positive social impact.
We asked Barbara Ács, director of Vagheggi Hungary, whose interview on the latest developments can be found at this link, to introduce us to Vagheggi’s new campaign “Beauty Care Earth Care.”
What is the “Beauty Care Earth Care” campaign about?
The “Beauty Care Earth Care” campaign aims to raise awareness about the importance of skincare as an integral part of overall well-being. We produce interviews and short social media videos with our colleagues sharing their views on current topics, involving our beauticians to provide a comprehensive perspective, emphasizing the importance of these issues.
Who is Bobby? What is the symbol of the “Beauty Care Earth Care” campaign, and what does he represent?
Our dog Bobby has become the symbol of the campaign, featured in the “Beauty Care Earth Care” logo. The first topic addressed was animal protection: we highlighted that none of our products are tested on animals.
How has the campaign been received?
Our beauticians have responded positively to the campaign, showing great involvement. This not only increases customer trust in our products but also enhances the training and competence of the beauticians, enabling them to better communicate Vagheggi’s product features and values to end customers.
Taking care of your skin is an act of self-love. Our philosophy is based on the belief that well-cared-for skin not only looks more beautiful but also reflects an individual’s inner well-being
– Barbara Ács
A theme for each month of the campaign: from packaging to supporting women
Throughout this campaign, Vagheggi undertakes a series of initiatives to promote sustainability and social responsibility within the cosmetic sector.
Each month is dedicated to a specific topic of significant environmental and social relevance, aiming to raise awareness and engage customers on crucial issues for the well-being of our planet and communities.
- April focuses on sustainable packaging to educate the public on the importance of using eco-friendly materials in cosmetic packaging. Through this initiative, Vagheggi aims to educate consumers on the environmental benefits of adopting sustainable packaging, highlighting how these choices can significantly reduce environmental impact.
- May presents support for women by promoting female empowerment and aiding disadvantaged women’s communities. Through specific initiatives related to its cosmetic products, Vagheggi has demonstrated a strong social commitment, helping to improve living conditions and create opportunities for women in need. For example, our Rehydra line uses an active ingredient derived from the Cuatateco flower, harvested by a community of disadvantaged Mexican women. This example illustrates Vagheggi’s focus on choosing active ingredients with a positive social impact.
- June focuses on sunscreen and the marine environment protection, raising awareness about the importance of using sun products that are safe for the marine environment, with particular attention to coral protection while also promoting gradual tanning. Vagheggi promotes the use of biodegradable formulations that respect the marine ecosystem, highlighting how these choices help preserve ocean health and marine biodiversity. Thanks to these choices, Vagheggi has also received the “I Love Corals” certification.
Through this campaign, Vagheggi emphasizes the importance of a holistic approach to beauty, which includes positive impacts on the planet and individuals; a balanced diet, exercise, and a healthy lifestyle to improve not only physical appearance but also mental and emotional health.
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