How did your journey into fashion design begin, and what inspired you to start NRN Privée?
Starting NRN Privée was not just about entering the world of fashion; it was a journey ignited by a vision to infuse confidence and self-assurance into the essence of women’s style, particularly through the lens of Western influence.
In 2019, I started designing women’s Western show shirts for riders. For years before university, I competed in Western reining competitions. However, when I moved to Budapest and then to Paris for a year to deepen my professional practice and knowledge, I had to give up the riding. This was very difficult for me. This sense of loss ignited a burning desire in me to start a business. I was driven by the vision of combining my beloved passion with my profession. This is when the idea of the NRN brand was born.
Could you describe the evolution of NRN Privée from its inception to becoming a recognized Hungarian designer brand?
NRN Privée’s evolution embodies growth, adaptability, and genuine passion for empowering women through the art of dressing. From humble beginnings, it has emerged as a distinguished Hungarian designer brand, capturing the hearts of numerous couples and clients over the past two years.
As I was approaching the end of university, one of my professors introduced me to the owner of a designer store that sold products by Hungarian designers. The owner really liked my work, so I brought my show shirts to the store, and they were a great success in the first month. This marked the beginning of creating streetwear inspired by the Western style. It not only meant store sales but also many custom orders. This was when I evolved into a Hungarian designer.
Over time, I was invited to numerous events, which also provided a good platform to promote my brand. For these events, Western clothing was not sufficient for formal appearances, so I created one or two evening dresses for each occasion. Since these dresses represented an entirely different category, NRN gained a sister brand, NRN Privée. With this brand, I began creating dream dresses for brides and mothers of the bride.
In what ways does your experience and practice in Paris influence the ethos and style of NRN Privée?
My practice and experiences in Paris serve as a remarkable fusion that has propelled NRN Privée into becoming a recognized Hungarian designer brand. This blend infuses my creations with a unique allure that resonates with the discerning tastes of our customers. Beside of that, Paris had a great impact on me. I loved the city and its unique atmosphere, yet I missed my home. I draw most of my inspiration from nature. I’m a country girl from the heart of the Kunság, from Kisújszállás, so I really love the motifs and lines of plants. I often incorporate these elements into my design processes.
What values and principles drive your approach to fashion design, particularly in the realm of bridal and evening wear?
At the core of NRN Privée’s design philosophy lies a commitment to excellence and a deep understanding of our clients’ desires. We approach each creation with simplicity yet profound intention. For me, the dress is “just” an added value to my service. My true valuable “end product” is a woman adorned with confidence and self-assurance. I believe in style, not in the current trend. Sitting down for a consultation before a dress fitting with my client is like a discovery for me. I discover her personality or true self, which she may not even fully see herself. My goal is for my clients to leave the showroom with complete confidence, greater self-awareness, and a sense of blossoming.
After all, who wouldn’t turn their head for a confident, spectacular woman?
How do you envision the connection between NRN Privée and the HideParty event series, and how does each complement the other?
The collaboration between NRN Privée and the HideParty event series is a harmonious blend of elegance and experiential entertainment. Each complements the other by offering a platform where fashion seamlessly integrates with immersive experiences, creating unforgettable moments for our guests.
For the past two years, I’ve been contemplating how to position my brand in the luxury category and how to build a bridge between the brand and fashion enthusiasts and potential customers.
During this time, my dear friend Luigino Bottega and I brainstormed a lot on this matter, and since his expertise lies in event planning, the idea for our first joint fashion event was born. In February 2023, we brought this idea to life. The success of our The Carnival Show & Party event at the downtown hotel was so great that it was followed by six more events, and now we are starting the second year of our event series. It has evolved into much more than just a fashion show. It has become a brilliant networking event with a fantastic atmosphere, where a community of 150-200 people has been established and accompanies us throughout our events. I believe that if we continue this way, this number will multiply over the years. Two key words are ethics and good energy.
What creative elements can guests expect to experience at the Passion, Show & Party event featuring NRN Privée’s fashion show?
Guests attending the Passion Show & Party can anticipate a fusion of creativity and sophistication. NRN Privée’s fashion show will be a captivating showcase of my latest collections, accompanied by interactive elements that engage and inspire. It’s about creating an atmosphere where guests can fully immerse themselves in the essence of my brand. The rest is a surprise.
What are your future goals for NRN Privée, especially concerning its collaboration with the HideParty event series?
I have several goals with it. Primarily, I want to build a community around the two brands—a community that people love to belong to. I am renovating the NRN Privée Palace, which our guests and clients will find in the heart of Kunság, in Kisújszállás. Looking ahead, my vision for NRN Privée is anchored in expansion and innovation. I aspire to elevate my brand globally while staying true to our commitment to providing exceptional experiences for my customers and for the event guests. Collaborations with the HideParty event series will play a crucial role in realizing these aspirations, as we continue to push the boundaries of creativity and excellence.
Could you share a spiritual insight or guiding philosophy that influences your work and aspirations for NRN Privée?
In a world often driven by superficial norms, NRN Privée’s mission transcends mere aesthetics. Our goal is to spiritually clothe women with self-worth, confidence, and radiance. We believe that NRN Privée symbolizes the perfect blend of expertise, innovation, and heartfelt dedication, aspiring to touch the souls of those we dress.
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