Ethics, sustainability and creativity (E.S.C.) are traits that have always distinguished the ITL Group approach. We firmly believe in knowledge-sharing to create an active and inclusive community. Therefore, our business philosophy leads us to support those who uphold our same principles.
We present Vagheggi, an Italian company operating in the cosmetic and phyto-cosmetic sector. Vagheggi is an example of how the values of ethics, sustainability, and creativity can be applied to any sector with exceptional results.
Their creativity is expressed in the ability to innovate and explore while remaining faithful to the cardinal principles of the company. Indeed, the first showroom dedicated to final consumers was recently inaugurated in Budapest. We believe the ability to remain authentic to Made in Italy but always with an eye towards the future is what exemplifies a successful Italian company. The elegant packaging of Vagheggi products is made without losing sight of sustainability. The handmade vases, lamps and other furnishing elements of Italian ceramics that adorn the commercial spaces combined with the usage of the most modern technologies demonstrate how innovation and tradition can coexist, creating unique and authentic realities.
Vagheggi sets ambitious sustainability objectives and devotes great importance to the selection and analysis of raw materials and the choice of its suppliers.
The company’s commitment to its guiding values includes the request for ethical and sustainable behavior also by its stakeholders.
Sustainability: not just a trend
During the press conference for the opening of the new Budapest showroom, Valeria Cavalcante, managing director of Vagheggi Spa, as a member of the executive board of Cosmetica Italia, presented the trends in the cosmetic sector in Italy. The beauty market trends of 2022 are professionalism, transparency in communication with customers and stakeholders, ethics and sustainability.
How are sustainability trends evolving today?
Currently, natural and green cosmetics represent 16% of the total Italian market, and the trend is constantly growing. The share of consumers looking for sustainable plastic-free packaging while shopping is also increasing. Sustainability and environmental protection are critical for almost one in two people (46%) when choosing a beauty center, and 47% of consumers pay attention to the ingredients of their products when they shop and prefer organic products. Furthermore, Covid has reinforced the need for over 48% of customers to pay more attention to the environmental impact of their purchases.
For further information: www.cosmeticaitalia.it
Valeria Cavalcante then stated the 2022 Vagheggi corporate sustainability objectives:
- Eliminate excess
- Play a more relevant role in the recycling process
- Improve production processes
- Examine the feasibility of reusable packaging
- Emphasize sustainability in both branding and communication
The Brand Ambassadors of the Vagheggi brand for 2022 are Juliana Horváth, the beauty routine ambassador; Rita Pall represents skincare at a professional level; and Mariann Tege, the ambassador for phyto-makeup. Their goal is to convince already partner beauticians to obtain the Beauty Specialist diploma offered by the training center and increase the brand’s general awareness.
Vagheggi Quality: professionalism, raw materials and fair trade
For more than forty years, Vagheggi has been pursuing the values of ethical and sustainable cosmetics, creating natural, organic, vegan, and environmentally friendly formulations. Indeed, the carefully selected suppliers follow all the regulations protecting the territory and the environment and encourage local work.
The selection of raw materials follows the “fair trade” principles and takes into consideration various aspects:
- Origin and purity: the active ingredient must come from a place where the crop cycle has been respected, the area is not contaminated, and the harvest took place in the ideal period.
- Stability and functionality: the selected raw materials must be safe and effective for the skin.
- Sustainability: the active ingredients are selected according to the principles of sustainability.
Following this rigorous selection, the active ingredients are subjected to numerous tests for about three months, but none of these tests includes animal testing. The main tests carried out are:
- Patch test: applying the active ingredient on the skin using a patch to check if it causes skin irritation.
- Shelanski test: examines a possible irritating or sensitizing effect on the skin by applying a patch several times a day.
- Eye Sensitivity Test: Test performed in vitro on cell samples taken from human tissue to determine if a particular cosmetic product causes damage to human cell membranes.
Other tests are then performed to measure the effectiveness of the active ingredients:
- Objective test: measures hydration, depth of wrinkles, skin elasticity, pigment spots, and the amount of sebum with different measuring tools.
- Subjective examination: The sample of people answer various questions to examine what changes they have perceived optically and tactfully on their skin.
- Challenge test: measures the microbiological stability of a product. The product is contaminated with various bacteria to test its resistance. This test helps determine the shelf life of the product.