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Atlas Award 2019: the secrets behind the masterpiece of the artist Marco Veronese

The first edition of the prize was held on June 7, 2019, during the Budapest Business Party. The prize awarded Gabriella Ruff, owner of the well-known HR company, Karrier Hungária Kft, for her Ethical, Sustainable, and Creative approach to entrepreneurship.

If you want to know more about the winner, here you can find her interviewhttps://itlgroup.hu/interview-with-gabriella-ruff-about-atlas-award/

It all started with a simple but innovative idea, namely to give public recognition to Hungary-based entrepreneurs at the service of society. Only leaders with an Ethical, Sustainable, and Creative approach could have aspired to such an award. Using the words of ITL Group’s Managing Director Alessandro Farina, “We believe that leaders with Ethical, Sustainable, and Creative behaviors will shape a better world. This is why we want to reward them…” 

If you want to know more about the concepts behind the award, don’t miss the opportunity to read the related article: Why Atlas Award was created – ITL Group 

Atlas Award – Marco Veronese & the prize | Source: https://www.instagram.com/p/BydB8AbnNaV/

Precisely in this context, there was a need to create a prize that could live up to the circumstances and what the event represented. ITL Group wanted to have something more than just a decorative plaque. Atlas Award values could only be represented by a unique and breathtaking masterpiece.

This arduous task was entrusted to Marco Veronese (http://www.marcoveronese.com/), a well-known international artist. Starting from the concepts of Ethics, Sustainability, and Creativity, this Italian sculptor, painter, and visionary gave life to a work of art that mixes classical aesthetics and modernity

Imagining to link present and past as myth and art, the artist decided to create a hybrid sculpture in which Atlante and the Vitruvian man blend together. Atlante, the Titan of Greek mythology supports the world with its strength, while the Vitruvian man, famous drawing by Leonardo Da Vinci, is the fruit of the search for harmony and beauty in the human body and it shows the influence of the “De Architectura”, an important treatise by the architect Marco Vitruvio Pollione, active in Rome in the second half of the first century B.C.

To complete the sculpture two precious stones were added, a rubin and an emerald, placed one on the heart of the man and the other one on Hungary. Last but not least, the sculpture has been printed with a 3D printer.

Atlas Award – The prize | Source: https://www.instagram.com/p/BychOUPHPkg/
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